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Fusteria i Ebenisteria Cid
Online presence and customer acquisition for a craft carpentry shop
Fustería i Ebenisteria Cid is a family business with a long history in handcrafted carpentry and bespoke furniture design. Their main need was to have a light, functional website, adapted to mobile devices, which would allow them to show their services, work carried out and location in a clear and direct way.
In addition, they were looking to increase their online visibility to attract new local customers and consolidate their digital presence.
Project challenges
The main challenge was to design a simple but effective website, with fast loading times, fluid navigability from mobiles and a clear structure that showed the quality of their work without complications. It was also key to accompany this development with an organic positioning strategy and an active presence on social networks.
Implemented solutions
- Website design and development light and optimised, with a visual approach to show the projects carried out and a clear structure of services, contact and location.
- SEO optimisation of contentincluding text structure, use of keywords and search engine tags.
- Local SEO strategyby optimising and managing your Google My Business profile.
- Social media managementThe website is a great way to promote your business, with the creation of photographic content, short texts adapted to the tone of your business, regular publication and attention to the interactions of your followers.
- Publication calendardeveloped on a monthly basis to ensure consistency, relevance and a professional image in networks.
Result
The new website faithfully reflects the quality and artisan style of the carpentry, with a fast loading and smooth mobile experience. Thanks to the local strategy and the work on social networks, especially Instagram, Fustería i Ebenisteria Cid has managed to increase its visibility and attract new customers who value both the design and the friendly service they offer.
